Official updates on the development of the programme — publishing, workshops, partnerships and heritage advocacy. Only confirmed milestones are announced here.
CONFIRMED UPDATES
This page announces only confirmed programme milestones. No partnership, event or workshop is announced before it is confirmed.
From the Archive
SALSA CONCEPT® makes a breakthrough at Mahidol University
Dr. Roland Amoussou-Guenou — Dr. Salsa — was invited to introduce SALSA CONCEPT® to faculty and students at the College of Management, Mahidol University. The lecture explored the history, geography, cultural perspectives and fundamental principles of Salsa music and dance. By the end of the session, participants were stepping to Salsa rhythms together — an early breakthrough for the programme in a Thai university.
The archive also records the planned follow-up seminar: “Salsa, Management and Leadership.”
College of Management, Mahidol University • Archival photographs • 2009
Heritage Advocacy
Heritage-safeguarding initiative opened
The AsiAfrica Foundation opened an initiative advocating for the future recognition and safeguarding of Salsa as intangible cultural heritage of humanity, drawing upon the Salsa History Project and the cultural research developed through SALSA CONCEPT®.
Publication
Flagship book published
“SALSA: THE UNSTOPPABLE RHYTHM THAT CONQUERED THE WORLD” by Dr. Roland Amoussou-Guenou was published by Asiafrica Consulting (AACO) and is available in paperback and e-book internationally.
Programme
Multilingual book platform launched
The official book platform is now available in multiple languages, opening the cultural journey of Salsa to readers across Africa, the Americas, Asia and beyond.
Trademark
Trademark documentation renewed
The Department of Intellectual Property, Ministry of Commerce of Thailand issued the current registration documentation for the SALSA CONCEPT® trademark, valid through 29 December 2035.
Workshops
Experiential workshops in development
The “Leadership Through Salsa” experiential workshop is in development and is available for institutional discussion and pilot collaboration.
Partnerships
Institutional partnerships open
Universities, cultural institutions, festivals, media organisations and international communities are invited to begin a partnership conversation with the programme.
ON SOCIAL MEDIA
FOLLOW SALSA CONCEPT® IN MOTION
Moments from the SALSA CONCEPT® journey, shared on Instagram and Facebook as the programme grows.
A short listening companion to the heritage story: classic salsa recordings, streamed from Apple Music. Playlist curated by Apple Music Música Tropical; previews play without a subscription.
