SALSA CONCEPT® official registered trademark logo.

PROGRAMME STORY

ROOTED IN MEMORY. OPEN TO THE WORLD.

SALSA CONCEPT® brings research, publishing, cultural education and international dialogue together as a programme of the AsiAfrica Foundation.

MORE THAN A DANCE. MORE THAN A BOOK.

SALSA CONCEPT® approaches Salsa as a living cultural heritage shaped by African memory, Caribbean transformation, migration, creativity and global community. Through research, publishing, workshops and dialogue, the programme creates accessible ways for people and institutions to understand the history carried within the rhythm.

A CULTURAL JOURNEY

  1. 1

    Ouidah / West Africa

    Ancestral Memory

  2. 2

    Cuba

    Cultural Transformation

  3. 3

    New York

    Reinvention

  4. 4

    Asia

    Connection

  5. 5

    The World

    Living Heritage

AsiAfrica Foundation

SALSA CONCEPT® is a cultural and educational programme operating under the AsiAfrica Foundation.

Asiafrica Consulting (AACO) is the publisher of the flagship book; it is distinct from the programme and its institutional home.